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Our Story

The FASH'FOLIES GLAMOUR idea first came about in London, UK during a casual and impromptu fashion photo shoots session at a housewarming party back in September 2012. Following that event and having a passion for entrepreneurship JC, our Founder and CEO, wanted to break off from the corporate office world, and couldn't imagine spending the rest of his life between those grey cubicle walls, so decided to embark on the one thing he has always been really totally passionate about and that is the dynamic and very evolving world of FASHION. He had a dream to provide women with fun, on-trend Glamour Fashion for a really great price that is affordable for all.

Through channeling social media and staying at the forefront of new innovative trends, FASH'FOLIES GLAMOUR intends to excel in the highly competitive women's fashion industry. Rather than having a bricks and mortar store, we believe that the best way to engage with our audience and bridge the gap is through the skyrocketing online sector and social media and this means that we can much better focus all our efforts on the most profitable and saleable part of the business. We are constantly seeking out best practices, and innovative new strategies to further the business and we of course love looking after our online community of happy shoppers!

FASH'FOLIES GLAMOUR aims to be the largest online glamour boutique retailer of women's fashion in Europe, and then who knows...THE WORLD! And though we are well on our way to achieving our goals, there is still a long way to go! A top priority is to nurture our community of quirky, bright and bubbly FASH'FOLIES GLAMOUR girls!
Check out our YouTube channel for a behind-the-scenes look at the craziness that is our growing fashion empire!!
JC has shaped the FASH'FOLIES GLAMOUR brand to emphasize each woman's uniqueness and individuality. It's not about the clothes, it's about how you feel in them, it's the confidence you exude wearing something gorgeous, glamourous and comfortable. We're not overpriced nor pretentious, it's all about fun and forward trends that bring out your glamourous aura and femininity.